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Share is attract.

Hello, welcome! I'm glad to show you some selected projects that I've been working for the last six years,

focused on ideas to solve problems. Always mixing my digital background with advertising for give life to a kick-ass ideas.

If you have time, take a look at my

full-profile

or feel free to

start a talk

. Thank you.

About

Even though I have not inherited anything from anyone, I'm a lucky guy.

Because since I was very young, I have always known what I really loved.

I ask why as many time as necessary until finding the root of the problem.

We must dig deeper. I want to increasingly bring this thinking to all areas

of my life. I'm passionate about leaning new things, understand people

and their thoughts. I believe in self-knowledge, embrace failure and grow

using "what you have, wherever you are".

nowadays

I'm currently living in San Francisco.

Working as Art Director at AKQA.

I have over 8 years of experience in all aspects of digital & advertising projects. I not only believe in being an Art Director/Designer, but also in acting and thinking creatively. Regardless of the context or mix, my background in both technology and advertising can help build connections and solve problems.

background

There are children who like things, and then there are those who want to learn to make them. Curiosity was my starting point, and the Internet is where I can start building something. I belong to a generation that has, more than any other, the opportunity of expanding knowledge and promoting learning, regardless of standards, rules and secrets.

With a lot desire in my blood I followed a very unconventional path. "Young" is one word that sums up my career because I started my first internship at 14. I went through small agencies, and at 18 I was working at AgenciaClickIsobar. When I entered college, I already had some years of experience on the industry.

In this "screen age" I want to help build things to inspire people's lives. You can always dig deeper or climb higher. What are the limits? I do not know. I belong to a tribe that breathes advertising and has technology in its blood. We are not alone, we are collective. I want to never give up intruding in this world. Share and attract.

awards & honors

Cannes Lions 2012

Bronze in Cyber - Financial Services

Shortlist in Promo & Activation

Shortlist in Promo & Activation

Cannes Cyber Young Lions - Russia, 2012. Sponsored by Luerzer's Archive

Cannes Lions 2011

Bronze in Outdoor - Digital

One Show Interactive, 2013 - 3 Merit

London International Awards 2012, Bronze in Non-Traditional — Guerrilla Marketing

Epica Awards 2012, Bronze in Interactive

Eurobest 2012, Shortlist in Interactive

El Ojo de Iberoamérica 2012, Shortlist in Direct and Promo

Red Apple 2012, Gold in Integrated Interactive. Silver in Brand Awareness Campaigns

Golden Drumm 2012, Silver in Digital Campaign and Shortlist in Innovative Campaigns

Clio Awards, 2011 - Silver

New York Festivals, 2011, 2 Silvers

Globes Awards, 2010 - 2 Golds, 1 Silver

Yahoo Big Idea Chair 2011, Shortlist

Colunistas Awards Brasília 2009 - 2011 - 1 GP, 9 Golds, 4 Bronze

Member of the International Academy of Digital Arts and Sciences

back!
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info

  • Client:

    Intouch Insurance

  • Agency:

    ProximityBBDO Moscow

  • Creative Director:

    Andres Vergara,
    Luis Tauffer

  • Copywriter:

    Ilya Andreyev /
    Polina Zabrodskaya

  • Art Director:

    Cloves Menezes,
    Lucas Zaiden

  • Project Manager:

    Ekaterina Smygina,
    Igor Kholopov

  • Account Manager:

    Alena Aleksandrova

  • Interactive Studio Company:

    Indee

  • Video Producer Company:

    Park Studios

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Car Vs. Piano

To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 experiment. A grand piano was suspended from nine ropes above a car in a Moscow garage during seven days.

Twice a day people could vote for an unpredictable real event that could result in a rope being cut.

A live twitter feed was projected on the wall and a timer clock kept the audience in suspense, waiting for the next rope to be cut - or not.

Lion Cannes
Awards

Cannes Lions, 2012 - Bronze - Cyber

Cannes Lions 2012 - Shortlist - Promo

One Show Interactive 2013 - 3 Finalists

Red Apple 2012 - Gold and Silver

Golden Hammer Interactive, 2012 - 2 Shortlists

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info

  • Client:

    Lürzer's Archive

  • Agency:

    BBDO Moscow

  • Creative Director:

    Luis Tauffer

  • Art Director:

    Cloves Menezes,
    Lucas Zaiden

  • Copywriter:

    Paulo Lima

  • Mobile studio:

    MindTreatStudios

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Luerzer's Archive:
The Great Ads Tool

Try to guess how the greatest ads published in Lürzer's Archive were created. Write dialogs between the professionals from advertising industry, represented by the famous icons of the magazine. The best stories will be selected to be part of Lürzer's Archive campaign.

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info

  • Client:

    EMBRATUR

  • Agency:

    Monumenta

  • Creative Director:

    Raphael Pontual

  • Idea & concept development:

    Cloves Menezes,
    Glauber Dorotheu,
    Paula Cunha,
    Fernando Torres,
    Leonardo Henrique

  • Produccer Company:

    IMG.tv

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Brasil Quest/
Mobile game

Brasil Quest is a game mobile developed for EMBRATUR with the goal of advertising the 12 host cities of 2014 World Cup abroad. Yep, the story's main character, used to live in a sad and gloomy planet when an unexpected event brought him to Brazil and changed his whole routine. Now, he'll be given a chance to have fun in Brazilian soil and take this joy back to his origin planet. Thus, we created not just a game mobile, but we've created a new tourist guide format.

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  • Client:

    EMBRATUR

  • Agency:

    Monumenta

  • Creative Director:

    Raphael Pontual

  • Idea & concept development:

    Cloves Menezes,
    Glauber Dorotheu,
    Paula Cunha,
    Fernando Torres,
    Leonardo Henrique,
    Marcelo Bassul

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SunBall

Brazil is a wonderful county and show all this beautiful and magic is the best way to attract tourists. Thinking on this way, we created the SunBall. A installation with the warm of Brazil in the middle of weather at New York.

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info

  • Client:

    Orca Chevrolet

  • Agency:

    Monumenta

  • Creative Director:

    Raphael Pontual /
    Ézio De Castro

  • Copywriter:

    Leo Henrique

  • Art Director:

    Cloves Menezes /
    Glauber Dorotheu /
    Paulo Ribas

  • Planner:

    Fernando Torres

  • Producer:

    Marcia Stolet /
    Rosely Youssef /
    Gláucia Oliveira

  • Account Supervisor:

    Bruno Botafogo

  • Account Manager:

    Thiago Botafogo

  • Production Company:

    Cadline

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Rescue Drive

To publicize the Chevrolet Cobalt, we have created the Rescue-drive. In a partnership with a tow car company, the new car was taken to the public right in that moment when they're thinking at the most about changing their old car: when it breaks down. When the tow car was called for, the Chevrolet Cobalt came along and was introduced to whom had made the call. From that point on, the consumer was invited to take a test-drive to achieve his destination driving a brand new car. In that way, the Orca Chevrolet company achieved to transform a uncomfortable moment into a carefree and pleasant moment for everyone who participated.

Awards

Shortlist - Cannes Lions 2012 Promo & Activation Lions

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info

  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Martha Letícia Ferreira

  • Account Supervisor:

    Lívia de França

  • Producers:

    Rosely Youssef,
    Daniela Hemesath

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The World's Biggest Hug

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched.

And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention.

We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro.

For two days, the statue's lights were turned off. Using map projections we have created the illusion that Christ was closing its arms.

Lion Cannes Clio Awards New York Festivals
Awards

Cannes Lions - Bronze Outdoor

Clio Awards - Silver in Innovative Media

New York Festivals - Silver in Video Projections & Silver in Place Based Media

Globes Awards Internacional - Silver

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  • Creative Directors:

    Carlos Grillo,
    Frank Engelbert

  • Art Director:

    Cloves Menezes

  • Copywriter:

    David Murad

  • Information Architect:

    Gustavo Gil

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Embratur /
Brazil Government

"Casa Brasil" was a huge stand that Embratur built for the 2010 World Cup at Africa. Our objective was to develop a huge database of the great amount of foreign people that visited this place. The idea was to use this database to send a Guide of the cities that will host the 2014 World Cup at Brazil. In order to that we equipped some promoters with iPads. They had to invite people to answer a short, well designed and easy-to-use quizz with movies and pictures from Brazil and its regions.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Supervisor:

    Heloísa Ávila

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Social Responsibility of Bank Caixa

CAIXA is a famous public bank in Brazil with more than 90 thousand employees all over Brazil.

How to reach each one of the employees about Environmental issues, from Global Warming to Sustainability, and their Social Responsibility to build a better world? We’ve used the screensavers of CAIXA’s computers to create a huge communication channel. Looking just like a clock, every specific time, the clock transforms into an attitude, an example of how people can take action in the real life to start making a change in the world. It’s a simple, innovative and low-cost way to interact and show CAIXA’s workers how to be part of a better planet.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Information Architect:

    Daniel Malva

  • Account Manager:

    Daniela Brito

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Culture / Bank Caixa

The Bank CAIXA invests, per year, millions of Reais in cultural projects and, in order to attend this demand it was necessary to crate a very intuitive and easy-to-use website. In this environment all brazilian artists could register their projects that needed financial support from the bank.

The main challenge was to develop a website that could be used by all kinds of people, from a humble handicraft to a theather producer, for example. Besides that we also created all the backend system and layout that would be used by the Bank Caixa's employees that would select the projects to be sponsored.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

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Always Postalis

Concept and development of all the visual identity of Sempre Postalis - a pack of life, car and house insurance offered for all the Brazilian Post Mail employees.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Information Architect:

    Daniel Malva,
    Gustavo Gil

  • Account Manager:

    Eduardo Peres,
    Felipe Costa

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Financial Education Platform

How do we talk about such a boring issue as well fare? Specially if the target goes from people of 20 untill 65 years old, who are in very different stages of life and have completely different priorities and interestes. Besides that, talking about taking care of the future is very delicate. If for some people to be concerned about the future is about changing a car, for others it is about getting free from debts.

This was the key point of the project: stablish the profile of eachone of the visitors, and after that, offer a relevant content and tools aligned to their contexts. The platform was thought and developed to adapt itself to all kinds of financial profiles. And for each one of these cases, we could offer specific and segmented products

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Art Finalist:

    Daniel Obregon

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Daniela Brito

  • Producers:

    Rosely Youssef

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Rural Youth

More than 6 thousand young workers from the field, camped for three days in a event, attending to speeches, forums and innumerous gatherings. We inserted the Bank Caixa as a company that believed in the potential of these youngsters and that will be on their side, specially, at the time when new challenges arrive.

We invited each one of them to think about the future of people who lives in the fields. Every message sent to our stand allowed them to go for a ride in a balloon that was parked in the entrance of the event.

We also prepared some pocket shows with country music artists, which were a major success. By doing that we became the main attraction of the event, and most of all, we could make clear that Caixa really believes on their lives.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Art Finalist:

    Daniel Obregon

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Daniela Brito

  • Producers:

    Rosely Youssef

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FISL - Open Source Conference 2011

Freedom to create, share and collaborate. That’s what open source software believes and also what Bank Caixa stands for. In order to communicate that to the public of the "International Open Source Software Forum", we developed actions capable to entertain, evolve the public, and also, align and position Caixa with the concept "Caixa. The bank that believes in sharing".

There were innumerous attractions, with international speakers, prizes hidden in QR Codes and a challenge named Coding Cojo, a dispute between developers with the objective to create a line of code that would activate a robot that controlled a LED panel with the Caixa logo. The winner team was awarded with a supercomputer and other gifts.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Paula Aguiar

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Backstage

Design of the Backstage website, a company focused on the insurance of events, filming, travels, etc..

info

  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Information Architect:

    Gustavo Gil

  • Account Supervisor:

    Polliana Prado

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WWF - Footprint Calculator, redesign

This Project from WWF (World Wildlife Fund), calculates how much a person helps or, even, harms the environment, based on parameters from his life style. The calculator could also give tips on how to turn his life style into better attitudes. The main idea was to develop a new design for the

whole system, simplifying at most the way to show information and, also, improve the layout in general. It had to be simple and intuitive, so that the user could end the questions through a pleasant experience and, the most important, could end the small quiz by learning how he could help the planet considering his life style.

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  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Supervidor:

    Polliana Prado

  • 3D Producer:

    IMG

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Knowledge trail

Talk about well fare and finance education is always boring. Specially, if we are talking about a long talk with difficult terms that nobody actually knows what they mean and how they can influence our lives.

In order to attract a public of almost 70 thousand employees from the Brazilian Post Mail, we made a series of small videos with an easy to learn and vibrant content. The idea was to use a teacher stereotype, but in a very different class.

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