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Share is attract.

I'm a brazilian living in Moscow, Russia. Even though I have not inherited anything from anyone, I'm a lucky guy.

Because since I was very young, I have always known what I really loved. I ask WHY as many time as necessary until finding the root of the problem.

We must dig deeper. I want to increasingly bring this thinking to all areas of my life. I’m passionate about learning new things, understand people

and their thoughts. I believe in self-knowledge, embrace failure(no matter how many times), and grow, grow, grow, always.

Click to read more about me
About

nowadays

Over 6 years of experience in all aspects of digital & advertising projects.
Currently, I’m working at BBDO/Proximity Moscow, Russia;

My role today is, not only being Art Director / Designer, but to also act and think like
a creative person. Regardless of the middle and mix my background in technology with advertising helps to solve problems.

background

There are children who like things, and than there are those who want to learn to do them. The curiosity was my starting point and the Internet was the place I could start building something. I belong in a generation that has, more than ever, the opportunity to explore knowledge and learn outside of standards, rules and secrets.

With a lot desire in the vein I followed a path does not very conventional.
"Young" is one word that sums up my career because I got my first internship at 14.
I went through small agencies and at 18 I ended up in AgenciaClickIsobar.
When I got to college, already had some years of experience in the market.

Perhaps too young to intrude and dipped in the digital. I made a mistake and picked up enough for this, but worth it. Was magical to know very early that you can build something and learn about everything there. Right... across the world.

I was never content myself only with the jokes of advertising. The possibilities are too big to be limited to a single prescription. The digital can do much more, not just by market developments, but also the transformation of people, behaviors and ideas.
You can always dig deeper or climb higher. What are the limits? I don't know..

I belong to a tribe that breathes advertising and has technology in the blood,
lost in a small world and in a hurry. Don’t want to speak, want to talk.
Listening is not enough, the business is to understand. It is not alone, it is collective.
I want to continue to intrude in this world, even more. Share and attract.



awards & honors

1 Bronze, Cannes Lions, 2011

1 Silver, Clio Awards, 2011

2 Silvers, New York Festivals, 2011

Shortlist, Yahoo Big Idea Chair 2011

1 GP, 1 Silver, 1 Bronze, Prêmio Colunistas Brasília, 2011

2 Gold, 1 Silver, Globes Awards, 2010

3 Gold, Prêmio Colunistas Brasília, 2010

2 Gold, Prêmio Colunistas Brasil, 2009

2 Gold, 3 Bronze, Prêmio Colunistas Brasília, 2009

get in touch!

clovesmenezes@gmail.com

+7(965)313 2935/ Skype: clovesmenezes

info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Martha Letícia Ferreira

  • Account Supervisor:

    Lívia de França

  • Producers:

    Rosely Youssef,
    Daniela Hemesath

back!

The World's Biggest Hug

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched.

And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention.

We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro.

For two days, the statue's lights were turned off. Using map projections we have created the illusion that Christ was closing its arms.

Lion Cannes Clio Awards New York Festivals
Awards

Cannes Lions - Bronze Outdoor

Clio Awards - Silver in Innovative Media

New York Festivals - Silver in Video Projections & Silver in Place Based Media

Globes Awards Internacional - Silver

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info
  • Creative Directors:

    Carlos Grillo,
    Frank Engelbert

  • Art Director:

    Cloves Menezes

  • Copywriter:

    David Murad

  • Information Architect:

    Gustavo Gil

back!

Embratur /
Brazil Government

"Casa Brasil" was a huge stand that Embratur built for the 2010 World Cup at Africa. Our objective was to develop a huge database of the great amount of foreign people that visited this place. The idea was to use this database to send a Guide of the cities that will host the 2014 World Cup at Brazil. In order to that we equipped some promoters with iPads. They had to invite people to answer a short, well designed and easy-to-use quizz with movies and pictures from Brazil and its regions.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Supervisor:

    Heloísa Ávila

back!

Social Responsibility of Bank Caixa

CAIXA is a famous public bank in Brazil with more than 90 thousand employees all over Brazil.

How to reach each one of the employees about Environmental issues, from Global Warming to Sustainability, and their Social Responsibility to build a better world? We’ve used the screensavers of CAIXA’s computers to create a huge communication channel. Looking just like a clock, every specific time, the clock transforms into an attitude, an example of how people can take action in the real life to start making a change in the world. It’s a simple, innovative and low-cost way to interact and show CAIXA’s workers how to be part of a better planet.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Information Architect:

    Daniel Malva

  • Account Manager:

    Daniela Brito

back!

Culture / Bank Caixa

The Bank CAIXA invests, per year, millions of Reais in cultural projects and, in order to attend this demand it was necessary to crate a very intuitive and easy-to-use website. In this environment all brazilian artists could register their projects that needed financial support from the bank.

The main challenge was to develop a website that could be used by all kinds of people, from a humble handicraft to a theather producer, for example. Besides that we also created all the backend system and layout that would be used by the Bank Caixa's employees that would select the projects to be sponsored.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

back!

Always Postalis

Concept and development of all the visual identity of Sempre Postalis - a pack of life, car and house insurance offered for all the Brazilian Post Mail employees.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Information Architect:

    Daniel Malva,
    Gustavo Gil

  • Account Manager:

    Eduardo Peres,
    Felipe Costa

back!

Financial Education Platform

How do we talk about such a boring issue as well fare? Specially if the target goes from people of 20 untill 65 years old, who are in very different stages of life and have completely different priorities and interestes. Besides that, talking about taking care of the future is very delicate. If for some people to be concerned about the future is about changing a car, for others it is about getting free from debts.

This was the key point of the project: stablish the profile of eachone of the visitors, and after that, offer a relevant content and tools aligned to their contexts. The platform was thought and developed to adapt itself to all kinds of financial profiles. And for each one of these cases, we could offer specific and segmented products

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Art Finalist:

    Daniel Obregon

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Daniela Brito

  • Producers:

    Rosely Youssef

back!

Rural Youth

More than 6 thousand young workers from the field, camped for three days in a event, attending to speeches, forums and innumerous gatherings. We inserted the Bank Caixa as a company that believed in the potential of these youngsters and that will be on their side, specially, at the time when new challenges arrive.

We invited each one of them to think about the future of people who lives in the fields. Every message sent to our stand allowed them to go for a ride in a balloon that was parked in the entrance of the event.

We also prepared some pocket shows with country music artists, which were a major success. By doing that we became the main attraction of the event, and most of all, we could make clear that Caixa really believes on their lives.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Art Finalist:

    Daniel Obregon

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Daniela Brito

  • Producers:

    Rosely Youssef

back!

FISL - Open Source Conference 2011

Freedom to create, share and collaborate. That’s what open source software believes and also what Bank Caixa stands for. In order to communicate that to the public of the "International Open Source Software Forum", we developed actions capable to entertain, evolve the public, and also, align and position Caixa with the concept "Caixa. The bank that believes in sharing".

There were innumerous attractions, with international speakers, prizes hidden in QR Codes and a challenge named Coding Cojo, a dispute between developers with the objective to create a line of code that would activate a robot that controlled a LED panel with the Caixa logo. The winner team was awarded with a supercomputer and other gifts.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Manager:

    Paula Aguiar

back!

Backstage

Design of the Backstage website, a company focused on the insurance of events, filming, travels, etc..

info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Information Architect:

    Gustavo Gil

  • Account Supervisor:

    Polliana Prado

back!

WWF - Footprint Calculator, redesign

This Project from WWF (World Wildlife Fund), calculates how much a person helps or, even, harms the environment, based on parameters from his life style. The calculator could also give tips on how to turn his life style into better attitudes. The main idea was to develop a new design for the

whole system, simplifying at most the way to show information and, also, improve the layout in general. It had to be simple and intuitive, so that the user could end the questions through a pleasant experience and, the most important, could end the small quiz by learning how he could help the planet considering his life style.

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info
  • Creative Directors:

    Carlos Grillo,
    Raphael Pontual,
    Frank Engelbert

  • Art Directors:

    Cloves Menezes,
    Glauber Dorotheu

  • Copywriter:

    Paula Cunha

  • Planner:

    Fernando Torres

  • Account Supervidor:

    Polliana Prado

  • 3D Producer:

    IMG

back!

Knowledge trail

Talk about well fare and finance education is always boring. Specially, if we are talking about a long talk with difficult terms that nobody actually knows what they mean and how they can influence our lives.

In order to attract a public of almost 70 thousand employees from the Brazilian Post Mail, we made a series of small videos with an easy to learn and vibrant content. The idea was to use a teacher stereotype, but in a very different class.

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